A sales content management system is a valuable tool for anyone in sales. Some estimations show that upwards of 81% of marketers use content as their primary marketing strategy. Keep reading to learn what a sales content management system is and why you should be using one.
Blaze offers a no-code sales content management system and digital asset management (DAM). These systems allow you to create, store, and deliver your content conveniently and efficiently. It’s an effective way to organize sales collateral on your website or across your entire organization.
Sales collateral you can use on your CMS:
Any content you use to promote your product or solution can be added to your sales content management system. For the best results, your system should be easily accessible and reflect your group’s goals.
Numerous studies show that people increasingly expect content to be personalized to their interests. Sales happen when we are able to target a specific buyer persona at a given stage of their customer journey. Without an organized content management system, salespeople will spend considerably more time looking for the right content.
Improve productivity by spending less time storing and organizing content, and spending more time selling. Without a system, you need to download the content and re-upload it for delivery. A sales content and digital asset management system also allows you to automate permissions, who can access content, and how it is delivered.
Having a simplified content management system that everyone can use will also help keep your branding consistent. When sales is too disconnected from sales collateral, it makes it more challenging to maintain a unified image.
Track and understand how your sales content is being used. This is one of the strongest benefits of having a sales CMS because it can quickly tell you what is or isn’t working. Using this information, you can guide your marketing team to create more compelling content.
A sales content management system is also essential because it allows marketers to audit sales collateral to ensure that branding and selling points are up-to-date. When salespeople use old content, it can project different messages to leads, creating a bad look for your brand.
With the Blaze no-code solution, you can spend more time customizing your system to the needs of your organization. Focus on the why behind your content, how it will be used, and the insights that serve as the best success indicators.
Coding and programming languages are often a barrier to people on the creative side of sales. Our no-code solution also improves the usability of your content management system because it will be accessible to everyone in your organization. Try Blaze today to see why we're the smarter no-code software.
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